Unwitting consumer finds himself out of depth in stop-motion animation “Five Cents” – Colossal



Animation

#Aaron Hughes #money #short film #stop motion #video

Upon coming across a coin purse, a lone consumer finds themselves in possession of some extra change in the stop-motion animation “Five Cents”. Aaron Hughes created the film using thousands of pages of market analysis from The New York Times, The Wall Street JournalAnd Jthe Financial Times, above which he applied layers of ink, Wite-Out, gold leaf and gouache. A symbolic and witty critique of capitalist society and the impact of economic mechanisms like inflation on the day-to-day cost of living, Hughes’ solitary character buys essentials like eyeglasses and an umbrella before be drawn into unnecessary purchases.

“Five Cents” won the 2022 South by Southwest Animated Short Film People’s Choice Award, and you can see more of Hughes’ work on Vimeo.

#Aaron Hughes #money #short film #stop motion #video

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